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REGIONAL CASE STUDY: Mohamed Alabbar’s 2009 CNN interview and his 2016 ‘Path to Success’ keynote (Mohammed’s Path to Success speech begins at 20 mins 54 seconds)

https://www.youtube.com/watch?v=_0o-QRpUxOY

 

Lesson #85: Satisfy & Steer - Rick Amme’s brilliant approach to media interviews (A link to the original article on his website) 

http://www.amme.com/its-the-message-stupid/

Lesson #87: The Artful Dodger - Answering the wrong question the right way (the Harvard technique) (A link to the original paper from the Journal of Experimental Psychology.)

https://www.apa.org/pubs/journals/releases/xap-17-2-139.pdf

Lesson #88: Know what I-MEAN: Bladonmore’s 10-minute guide to media interviews (A link to Richard Rivlin’s original article from the Bladonmore website.)

https://www.bladonmore.com/insights/post/how-media-training-puts-you-in-control

Lesson #89: Stories, statistics and soundbites: three ways to ace a media interview by Mr Media Training Brad Phillips (A link to Brad’s brilliant guide to media interviews on his website.)

http://www.mrmediatraining.com/2010/10/22/how-to-create-the-perfect-media-message/