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REGIONAL CASE STUDY: Mohamed Alabbar’s 2009 CNN interview and his 2016 ‘Path to Success’ keynote (Mohammed’s Path to Success speech begins at 20 mins 54 seconds)



Lesson #85: Satisfy & Steer - Rick Amme’s brilliant approach to media interviews (A link to the original article on his website) 


Lesson #87: The Artful Dodger - Answering the wrong question the right way (the Harvard technique) (A link to the original paper from the Journal of Experimental Psychology.)


Lesson #88: Know what I-MEAN: Bladonmore’s 10-minute guide to media interviews (A link to Richard Rivlin’s original article from the Bladonmore website.)


Lesson #89: Stories, statistics and soundbites: three ways to ace a media interview by Mr Media Training Brad Phillips (A link to Brad’s brilliant guide to media interviews on his website.)